Generation Rx

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In July 2016, the Cardinal Health Foundation awarded Manhasset CASA $25,000 in grant funding from its Generation Rx program. CASA is one of 17 non-profit organizations across the country to receive funding to help fight prescription drug misuse by improving community medication disposal programs. Since 2009, the Cardinal Health Foundation has invested over $5 million in partnerships and grants across the country to raise awareness and knowledge about the dangers of prescription drug misuse through the Generation Rx program.

With grant funding from the Generation Rx program, Manhasset CASA works to increase awareness and community participation in the New York State Senate Shed the Meds disposal program, the Nassau County Police Department Precinct Disposal Box Program and safe medicine practices in the prevention of prescription drug misuse.

Manhasset CASA’s project is collaborative and partners with local, county and state government, organizations and agencies: the New York State Senate, Town of North Hempstead, Nassau County Police Department, the Long Island Council on Alcoholism and Drug Dependence (LICADD), Manhasset Public Schools, Manhasset SCA, Manhasset CASA Youth Club,  Council on Greater Manhasset Civic Associations, Inc., Public Access Television (PATV), The Manhasset Press, Anton News, the Nassau County Division of Chemical Dependency, the Long Island Pharmacist Society, and over 34 local pharmacists from Manhasset and across the Town of North Hempstead as pharmacists play a key role in educating their communities about how to use medications safely.

The program utilizes social marketing strategies to promote CASA’s Generation Rx campaign messages for safe use and disposal of prescription drugs:

  • Only use prescription medications as directed by a health professional
  • Never share your prescription medications with others or use someone else’s prescription medications
  • Be a good example to those around you by modeling these safe medication-taking practices and discussing the dangers of misusing prescription drugs with your family, friends, colleagues, students, or patients
  • Always store your medications securely to prevent others from taking them, and properly dispose of medications that you no longer need
  • Residents can DISPOSE of their unwanted medications at any Nassau County Police Department Precinct or Community Center. The disposal bin is located in the lobby

Initiatives and educational outreach are highlighted below:

Manhasset CASA Generation Rx Fact Card

Manhasset CASA GenerationRx Newspaper and Grocery Cart Advertisement

Manhasset CASA Public Access Television Programs

  • Manhasset CASA Youth Club Generation Rx Trivia Television Game Show
  • Manhasset CASA’s Prevention through Connection:  Preventing Prescription Drug Misuse (Part 1) featuring Steve Chassman, Executive Director of LICADD discusses how teens and adults progress from prescription drug misuse to heroin as well as what families and youth can do when facing issues of addiction. Click here for LICADD’s Generation Rx PSA 
  • Manhasset CASA collaboration Preventing Prescription Drug Misuse (Part 2) featuring Howard Jacobson, President of the Long Island Pharmacist Society
  • Manhasset CASA collaboration Preventing Prescription Drug Misuse (Part 3) featuring Steven Dodge, Founder & CEO of the The S.L.A.T.E. Project
  • Manhasset CASA collaboration, Generation Rx: Safe Medication Practices in Today’s Prescription Drug Epidemic, is a  program for older adults and those who care for them (Part 4). The panel discussion, held at the Unitarian Universalist Congregation at Shelter Rock, features Reisa Berg, LMSW, Director of Education and Prevention with the Long Island Council on Alcoholism and Drug Dependence (LICADD); Howard Jacobson, R.Ph., President, Long Island Pharmacists Society; Richard Koffler LCSW-R, CASAC-G, creator of It’s Never too Late: Nationally Recognized Older Adults Chemical Dependency Outreach Program; and Paulette Phillippe, Advisory Committee Member with Families in Support of Treatment (F.I.S.T.) who lost her grandchild to opioid overdose. Supporters of the program include the Town of North Hempstead Project Independence and the Family and Children’s Association.

Manhasset CASA Public Access Television Generation Rx Public Service Announcements